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Beginners Guide and Benifits of Learning Adobe Analytics

Similar to tools like Google Analytics 360, Adobe Analytics offers striking advantages and highlights (abstaining from inspecting, custom following adaptability, and so forth.), advocating the eminent yearly cost related to it.

Getting comfortable with Adobe will normally grow your examination abilities! While numerous components of Google Analytics following are material to Adobe; Adobe's new highlights, apparatuses, and provisos will extend and advance your investigation information base.

On the off chance that you comprehend the highlights inside Adobe Analytics, you will spare yourself time and in addition others by rapidly taking care of complex examination issues, making extensive and noteworthy detailing, and setting up vital following.

Comparing Dimension and Metric Set-Ups in GA and Adobe
Now that we’ve established why Adobe Analytics is important, let’s look at some high-level dimension and metrics differences between Google Analytics and Adobe Analytics, and establish why the scope of dimensions and metrics is so critical to understanding any analytics set-up.

 Adobe Entry Page vs. GA Landing Page
Looking at Adobe data, one of the first things you will likely notice is that sessions are now visits, and landing page is now entry page. As these are two extremely visible aspects of GA & Adobe, it’s important to note the high-level naming difference.
Google Analytics


 GA Goal Completions vs. Adobe Success Events
Another notable difference is GA goal completions vs. Adobe success events. For Google Analytics, each goal completion is counted once per session, where in Adobe, each success event counts each time the item occurs in a visit.
For example, if a conversion/success event in each platform is playing a video on the site, and you watch 5 videos in a single session/visit, in Google Analytics that will trigger only 1 video play goal completion, but in Adobe Analytics that will trigger 5 video play success events. When you think of Adobe success events, think of total events in Google Analytics.

Dimension and Metrics Scope
An important aspect of all analytics is the scope of dimensions and metrics. Scope affects data collection, aggregation, and even the way you analyze data.
Ensure that you are matching the correct dimensions and metrics by scope when doing analysis, otherwise you run the risk of misleading your report stakeholders which leads to poor decisions based on this data.
So what are these scopes, and how do they differ between Google Analytics & Adobe?

Hit:
Definition: The building block upon which all other data is formed. Measures each individual interaction on the site (think pageviews, events).

Google Analytics vs. Adobe Analytics: Standard across Google Analytics and Adobe.
Main Takeaway Tip: You want to match hit dimensions to hit metrics (i.e. page with pageviews).

Visit/Session:
Definition: Multiple hits make up a session/visit. The most heavily featured scope across both platforms.

Google Analytics vs. Adobe Analytics: Different in naming across Google Analytics (session) & Adobe (visit).

Main Takeaway Tip: These session/visit-level items can occur once in this scope, such as entry page, region, etc. Should match session/visit dimensions with session/visit metrics (i.e. entry page with visits and bounce rate, etc.)

Source : http://nageshteknowledge.blogspot.com/2017/11/a-beginners-guide-to-adobe-analytics.html

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